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The Role of Technology in Modern Event Planning

Modern event planning can be extremely demanding, what with having to keep up with the latest industry developments, including striking the right balance between virtual and physical events, keeping up with global trends, and creating experience-centric events. Given all of this, the need for advanced technology has never before been as important as it is today and in the years to come.

Various technologies make it possible for event planners to plan, prepare, and execute their events in ways that prove to be more effective, efficient, and engaging than they once were. 

As we begin the new year, it only seems fitting to touch on this aspect that is so centric to the space of event management, namely, the role that technology plays in modern event planning.

Event management software:

With different types of software allowing event planners to manage all aspects of an event, such as registration, ticketing, scheduling, and budgeting, all in one place, tasks that once took up a lot of time and manual work have now been reduced by more than half.

Social media and digital marketing:

Through the use of social media platforms and digital marketing tools, event planners can promote events, engage with attendees, gather feedback, and be influenced by global trends at a remarkable pace.

Virtual and hybrid events:

Since the onset of the pandemic, technology has made possible the creation of virtual and hybrid events, which allow attendees to participate remotely, either through live streaming or pre-recorded content.

Event apps:

Event applications serve more than one purpose by providing attendees with real-time information about the event, such as schedules, speaker updates, and locations, as well as allowing attendees to connect with each other.

Audience Engagement:

Understanding the level of engagement from the audience is a vital aspect of every post-event activity, and with the use of certain technologies such as interactive polls and Q&A sessions, it is an assured way in which to better increase audience engagement and participation.

Event Analytics:

With the use of technology, event planners can procure data across various aspects of the event process, including attendance, engagement, and feedback, which can be used to improve future events.


Making use of certain software applications allows event planners to automate certain tasks and focus more on areas that need their attention. By doing so, event processes can take place simultaneously, thereby saving a lot of time and resources.


While technology does come at a relatively high cost, the outcome that it helps event planners achieve goes above and beyond what it used to be prior to its usage. Event planners are gradually lowering their variable costs by improving occurrence, efficiency, and saving time.


With just a click of a button, be ready to open a world of opportunities today, thanks to the wide-reaching networking platforms that we enjoy. The power of social media in the form of advertising, marketing, gaining the right visibility, and interacting with clients, peers, and event professionals truly remains unparalleled.

Better Planning:

What would once require a large team of event professionals to be present together in order to begin the event planning process can now take place even halfway across the globe. Technology has not only allowed for this to happen but is continuously finding ways in which to improve and build a better technology-forward community of working event professionals.

The role that technology plays in modern event planning is what is allowing event professionals to think outside the box, take on challenges, and explore uncharted territories within the event space.

As we continue to encourage innovation and technological advancements and improvements, the growth, opportunities, and pinnacles of event planning that can be reached through technology only remain to be discovered.

Also Read: Top Trends In Event Planning For 2023

Kickstart your career in event management with team.i – The Entertainment and Media Institute and become an event planner in just 12 months. 

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