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Event Management Course Curriculum

An Event Management Course Curriculum focuses on the various roles and responsibilities of professional event managers. Designing a Curriculum or Syllabus to benefit students. Students learn about the techniques and processes used to plan and execute various types of events based on client’s needs and inputs. Each institute’s curricula may vary a bit from another. But an Event Management syllabus trains students in areas like evaluating, planning, budgeting, marketing, producing and executing an event. Are you considering a Career in Event Management? Well, that’s just fantastic! Don’t you think it would be useful to get some training and experience to help you get started with your career? Perhaps by taking team.i’s Event Management Course?

Now, doesn’t that sound like a great idea.

What is an Event Management Course about?

Do you want to be the one to organize a successful event?

Great! That’ll need a bit of preparation and effort on your part. Now you can just wing it! Hope everything works out. But, by doing an event management course, you will be able to organize better events. And they will surely be more successful too!

An event management course will guide you through the main stages of planning and managing your event. What are those stages??? Read on to get an overview…

1.Planning an Event

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” – Abraham Lincoln.

Planning is the crucial first stage in event management. From finding inspiration to brainstorming ideas to coming up with a solid event plan. This is where it all begins.

Maybe you already have a very specific idea for an event. Or may be you’d like to organise one but need a bit of inspiration. It’s time to figure out how to plan an event from scratch. This stage is all about outlining the essentials. In an event management course you will learn the initial planning steps.

2.Managing an Event

“Plans are only good intentions unless they immediately degenerate into hard work.” – Peter F. Drucker

Now it’s time to move from planning to action. Your plan is only as good if you put it to use. What’s the right venue to suit the event? How do you select vendors? How do you negotiate contracts? How do you create an attention-grabbing event page? Did you make a contingency plan? So get ready to put your plan into action.

3.Promoting an Event

It’s rather obvious that without guests, even the most ideal planned event can fail. If you’re lucky, you would have hired a famous celebrity as the main attraction. This will help draw people to your event. But what happens when you don’t have that luxury? How do you make the most of your event promotion? Especially when you have a tight budget. Well there are many strategies that’ll help get your event noticed. From selling tickets, to pricing the event, email and social media marketing… You will learn it all in a course.

4.At the Event

The big day is finally here! This is the moment you’ve been waiting for. You have the perfect team, a great event schedule and judging by the ticket sales, a lot of guests.

From scanning tickets, keeping your guests engaged, and ensuring everything runs smoothly. You have no time to sit back and relax. Its go-time! You have to step it up one last time and make sure that the day of the event lives up to the hype you created. After all, you want the event to do justice to all that planning and organising.

5.After the Event

Your event was a big success. All the months of preparation and creative promotion have paid off. The event may be over. But you still have work to do!

What to do after it’s over? Follow-up with your vendors, conduct guest surveys, and analyze how things went. This is the perfect opportunity to follow up with everyone involved to thank them. Do make sure to get their feedback, it will help you improve. And definitely gather visual material. It will help to promote your next event.

Well this is just the tip of the iceberg when it comes to event management. There is much more to learn. Take a course with team.i and get the perfect combination of knowledge with experience.

What’s included in an Event Management Curriculum?

Well, you may not be sure what subjects come under an event management course. What sort of things can you expect to learn about? To be honest, you may not be the only one with these thoughts. Because, there’s not always a lot of information available. Most institutes do not disclose what aspects of study an event management course has.

We are here to help you with a quick heads-up on the aspects of event management. You can expect to study any of these with a top quality event management course like team.i.

1.Marketing Management

With brand image playing a crucial role, learning how to promote or market has become important for an aspiring event manager. Many events that involve stakeholders, revenue and financial consideration… marketing becomes integral to these events. Developing marketing strategies, implementing marketing plans, branding and merchandising, marketing methods and public relations, pitching… You need to make the most out of your event management course. Make sure to take a course that gives importance to marketing management.

2.Financial & Budget Management

Even if you don’t get a job with the responsibility for strategic planning right away… Knowing how your employer manages finances and budgets for events are essential. After all, at some moment in your career, you are likely to be responsible for managing just a part of the full budget. So it is crucial to understand budget monitoring, financial record keeping, negotiation.

3.Risk Management

Whether you are organizing a large event or an intimate setting, risks are always near. No matter how well you plan things, most events offer an element of risk. From vendor issues, security breaches or major utility let-downs. A risk can arise any minute. As an event manager you’re expected to know all about risk management.

You should definitely expect to study how to identify risks in advance, establish the level of risk, devise and implement risk minimization plans, develop and implement emergency plans… A good event management course will touch upon all this.

4.Event Categories

From conferences, exhibitions, product launches, expositions, meetings, to sports, weddings, music concerts, fashion shows and birthday parties… there are so many types of events. And as an event manager, you need to know them all. An event management course is bound to teach you all the types of events. Sometimes you may have a keen incline towards one area. You can later do a course to become a specialist in that area.

5.Business Communication

An event manager needs to be excellent in communication. Be it writing an email, presenting ideas to a corporate client or negotiating with vendors… everything requires communication. So find a course that helps you improve your communication skills, especially if you are weak.

6.People Management

‘People’ – the biggest and most valuable resource any event manager has! This contributes to creating a successful event. An event manager communicates and works collaboratively with vendors, contractors and suppliers. It is down to an event manager to find the right people for the task in hand.

7.Media Studies

Electronic, Films, Digital, Live, Outdoor, Radio, Print… every one of these play a part in events. Understanding how the media functions can help you use it to your advantage. So make sure to choose a course that teaches you media studies.

8.Event Logistics

Planning an event involves logistics. This itself means taking care of many administrative tasks. Making sure everything’s booked and paid for. Created or sourced and in place on time for the smooth running of an event. Hence, studying events includes gaining working knowledge of the regular tasks involved in event planning.


The syllabus taught as part of an event management course may vary from one institute to another. This list is just to give you an idea of what kind of subjects a course in event management may contain.

Enhancing skills that are pertinent to this field is part of the curriculum too. If you choose team.i’s event management course, you have an added advantage! Why? Because team.i makes sure you get industry training as well. They provide internships with some of the best in the industry as part of their course curriculum.

Hope this has given you a broad perspective of what you are likely to study in an event management course. Use this information and select the best institute that offers you an event management program par excellence. Choose any of team.i’s Event Management Courses

Interested in Event Management as a career?
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