Wedding Industry Overview
An estimated 10 million weddings take place in India every year and the Indian wedding market is estimated to be worth $80 billion per year. Growing at an exponential rate, wedding planning as an event industry sector has evolved to great heights today. Budding...
9 Reasons Why A Sponsor Sponsors?
Before we dive into understanding the various reasons behind why a sponsor is willing to make a sponsor both in cash and in kind, it is only fitting to define the term sponsorship. Sponsorship is the provision of resources by an organisation directly to an individual,...
Keeping Up With Event Industry Trends
The year 2020 changed the manner in which events were once conducted. It brought with it the idea and implementation of virtual events and very soon a hybrid model of event management that event planners across the globe are looking forward to, given that virtual...
Importance of Digital Marketing in Event Management
Importance of Digital Marketing in Event Management Event management has come a long way since its inception, thanks to the dynamic and fast paced environment that it operates within. With changing times, that has been inevitable and in more ways beneficial than...