Let's be realistic. Creating clutter-breaking digital promotions that appeal to online surfers or become the latest buzz on a social network is not as easy as 'catapulting birds in the air'. It requires a proficient understanding of online behavior, search engine operations, social networking, and a refreshingly new take on marketing strategies that make viewers visit, revisit, share, and discuss them across digital platforms.

Digital Marketing 2.0 is a revolutionary new-age program specifically developed to hone such quality professionals who can deliver ground-breaking strategies and compelling communications for online media. Crafted in consultation with the 'Gurus' of the industry, our avant-garde Digital Marketing 2.0 program facilitates dynamic learning sessions that equip students with the tools to identify opportunities online, build ground-breaking strategies, and deliver strong consumer engaging promotions through online initiatives. In addition, with our syllabi being reviewed every six months to keep up with the latest international trends and along with an array of internship opportunities, our students graduate with a thorough understanding of the industry enabling them to deliver effective solutions to digital-age challenges.

The Course is recognised by The Public Relations Council of India (PRCI)

So, do you think you have it in you make the headlines with your 'virals'? If so, get in touch with us, now.

Courses

Abbreviation

Duration

Eligibility

Admissions

MASTERS DIPLOMA IN DIGITAL & SOCIAL MEDIA MARKETING- Executive MDDSM-Exec 1 yr Part time GRADUATE/FINAL YEAR OPEN NOW
DIPLOMA IN DIGITAL & SOCIAL MEDIA MARKETING- Executive DDSM-Exec 1 yr Part time PUC/10+2 YR WORK EX OPEN NOW
ADVANCED CERTIFICATE IN DIGITAL & SOCIAL MEDIA MARKETING ACDSM 6 mt Part time WORK EX OF 2+ YEARS OPEN NOW
Topics Sessions Topics Sessions
CLASS ROOM SESSIONS
Semester 1 Executive Semester 2 Executive
module 1: Soft Skills - M&E industry module 4: The Digital Marketing Landscape
Effective writing for better communication Y The Digital Consumer Y
Business Communications Soft Skills Y Digital Strategy & Planning Y
Negotiation skills Y Online Advertising – Content & Format Y
Presentation tools Y ECRM  Y
Selling Skills Y
Public speaking skills Y module 5: Digital Marketing Catagories
Creative thinking Y Mobile Marketing Y
module 2: Basic theory for Business Communications Email Marketing Y
Marketing Management Web Analytics and Site Optimisation  Y
Experiential Marketing Search Engine Optimisation  Y
Economic & accounting concepts Social Media & e-PR Y
Organisation behaviour module: 6 Design & content for Digital MARKETING
Introduction to Brand Website Design and Usability  Y
Integrated Marketing Communications Online Creative  Y
Content writing for the internet Y
module 3: Media Studies - Basics moudle: 7 Emerging trends & the future
Understanding Media Digital Media (Planning, Buying and Execution) Y
BTL/ATL/TTL Y Emerging Digital Platforms & Channels Y
Print Legal and Ethical Issues; Privacy and Security Concerns Y
electronic Y Using Data Tools to Enhance Performance Y
Digital Y
Live Y
Films
Outdoor
Radio
 
BOOTCAMPS 2 Mandatory requirement
LIVE INDUSTRY PROJECTS 4 Mandatory requirement
SCHOOL PROJECT 1 Optional requirement
 
PROGRAM DELIVERY MODEL:
CLASS ROOM SESSIONS: Delivered by Subject Matter Experts hand picked from the Industry.
BOOTCAMPS: Intense weekend workshops that are mentored by experts from the Indian & global industry.
LIVE INDUSTRY PROJECTS: Realtime industry projects, students will work in these projects and submit reports.
MENTORING: Student groups will be assigned to mentors, guidance on matters of interest can be sought. Live Industry Projects
50/50: Time allocation and evaluation criteria for all programs will be based on 50% theory sessions & 50% practical  exposure.


ENQUIRY FORM
Call: +91 9243 1014 12 | 9844 5544 66
Email: enquiries@teami.org